Post by account_disabled on Dec 20, 2023 2:03:04 GMT -8
For 2 reasons. On the one hand, content shock, that is to say the growing gap between what is produced as content and what is consumed. On the other hand because Google, Facebook, Twitter, YouTube, LinkedIn... are not your friends and will do nothing to help you if you do not pay. I think there is also a big problem with skills, know-how and expertise among many service providers. A study from May 2018 indicates that 95% of published content is never referenced, even on 1 keyword, on page 1 of Google, in the 12 months following its posting online. That's a proven fact and it's neither a question of budget, nor timing, nor company size, nor social networks.
It's just a matter of expertise and know-how. What is very surprising is that many Email Data clients are so lost on digital issues that they continue to entrust budgets to service providers who have no results (that said, as the majority do not measure anything, many do not realize that they have no results). I had this experience again a few days ago. A freelancer contacted me on LinkedIn to offer to subcontract SEO content writing to him. My answer is simple. I ask him to send me links to articles he has published in order to validate their relevance. I receive links to very well constructed, very well written articles, but… referenced on no keywords (even though they were supposed to be SEO articles).
Despite this, this service provider has regular clients for whom he writes articles. What is dead is not the content, it is the way in which it is (poorly) done that is dead. Writing content in a digital marketing approach is not at all the same approach as editorial content for a newspaper or a magazine. In my organization we have 2 approaches. My articles are published on the blog and they are then all relayed on LinkedIn. I don't ask myself any particular questions. I write according to my inspiration, what seems relevant to me on the subject I am dealing with. For our clients, we use the services of a web editor, whom we have trained in web writing.
It's just a matter of expertise and know-how. What is very surprising is that many Email Data clients are so lost on digital issues that they continue to entrust budgets to service providers who have no results (that said, as the majority do not measure anything, many do not realize that they have no results). I had this experience again a few days ago. A freelancer contacted me on LinkedIn to offer to subcontract SEO content writing to him. My answer is simple. I ask him to send me links to articles he has published in order to validate their relevance. I receive links to very well constructed, very well written articles, but… referenced on no keywords (even though they were supposed to be SEO articles).
Despite this, this service provider has regular clients for whom he writes articles. What is dead is not the content, it is the way in which it is (poorly) done that is dead. Writing content in a digital marketing approach is not at all the same approach as editorial content for a newspaper or a magazine. In my organization we have 2 approaches. My articles are published on the blog and they are then all relayed on LinkedIn. I don't ask myself any particular questions. I write according to my inspiration, what seems relevant to me on the subject I am dealing with. For our clients, we use the services of a web editor, whom we have trained in web writing.