Post by account_disabled on Mar 4, 2024 21:50:41 GMT -8
Did you know that all companies have a brand personality ? Nowadays, the notions of branding have been enriched thanks to elements of psychology. All commercial organizations want to connect better with their customers, create loyalty and long-term relationships. Consumers are not just individuals with a certain need for a product and the purchasing power to buy it. Also, they are people with motivations, expectations, desires, values and beliefs.
For this reason, companies have understood that to communicate better to their customers and sell to them, they must appeal to the emotional part. It is then Industry Email List about telling consumers what we sell, who we are, and why we look like them. Below we are going to explain to you what brand personality is about and why you should consider it as an important part of your branding strategy. Brand personality is a set of attributes or qualities that, from an emotional point of view, create a connection with customers.
Personality is created by giving human characteristics to a brand which, in turn, should come directly from its essence. The essence of the brand is a rational and intangible concept that translates into a unique meaning that connects with customer expectations. Learn all about this topic in our article on brand essence . Now, brand personality is a series of psychological traits that help connect with an audience. They feel attracted and identified by the brand's features.
Likewise, personality will determine the way the brand interacts and communicates with its customers and followers. Companies assume human characteristics for themselves that are closely related to their values, mission and business vision. In short, personality implies a “way of being”, an attitude. Likewise, the way a company hopes to be recognized and appreciated among its customers.
Giving a specific personality to a company is an important step to achieve a correct practice of company visibility. It is important to know that its consolidation takes time. Achieving recognition of the psychological traits and attitude of the brand requires constant work. Consolidating the presence of a personality requires an accurate approach to communication, support and constant work from the entire company team. Every commercial organization sooner or later, deliberately or not, ends up developing a personality. Some companies do not define an attitude, but rather let their customers gradually shape or give characteristics to the brand. Regardless of the method you choose to practice, it is very important to know our target market and the competition we face very well.
First, know broadly what the characteristics of the consumers of our products are. That includes studying your tastes, interests and expectations. Second, it is necessary to analyze what our competition does and how it behaves. Still don't know how to specify your specific audience? So, we recommend that you know everything about this very important point by consulting our articles on the target market.
That way, we can differentiate ourselves. It is an intelligent procedure to learn from others and, thus, avoid possible mistakes. If we do the relevant market research, we will have first-hand information about what our competition is doing. How it behaves, what it communicates and how it does it. In short, know what is working and what is not.On the other hand, companies that do not clearly specify their personality and leave it in the hands of their clients may run the risk of not transmitting clear communication related to their mission and values.
Therefore, our recommendation is that you take the time to develop the brand's personality and focus your communication according to its characteristics. Personality is also a communication territory that guides the language and graphic identity of a company. Of course, it is personality that tells us the communication style that a brand will use to interact with its consumers. For example, there are brands that have a jovial and happy personality and, therefore, favor a more informal tone and voice. In contrast, service brands may prefer a more corporate communication style. Whatever the case, the ideal is for the language to be the most conducive to the nature of the audience to which it is addressed. Any discordance in tone will create confusion in the management of a company's branding.
For this reason, companies have understood that to communicate better to their customers and sell to them, they must appeal to the emotional part. It is then Industry Email List about telling consumers what we sell, who we are, and why we look like them. Below we are going to explain to you what brand personality is about and why you should consider it as an important part of your branding strategy. Brand personality is a set of attributes or qualities that, from an emotional point of view, create a connection with customers.
Personality is created by giving human characteristics to a brand which, in turn, should come directly from its essence. The essence of the brand is a rational and intangible concept that translates into a unique meaning that connects with customer expectations. Learn all about this topic in our article on brand essence . Now, brand personality is a series of psychological traits that help connect with an audience. They feel attracted and identified by the brand's features.
Likewise, personality will determine the way the brand interacts and communicates with its customers and followers. Companies assume human characteristics for themselves that are closely related to their values, mission and business vision. In short, personality implies a “way of being”, an attitude. Likewise, the way a company hopes to be recognized and appreciated among its customers.
Giving a specific personality to a company is an important step to achieve a correct practice of company visibility. It is important to know that its consolidation takes time. Achieving recognition of the psychological traits and attitude of the brand requires constant work. Consolidating the presence of a personality requires an accurate approach to communication, support and constant work from the entire company team. Every commercial organization sooner or later, deliberately or not, ends up developing a personality. Some companies do not define an attitude, but rather let their customers gradually shape or give characteristics to the brand. Regardless of the method you choose to practice, it is very important to know our target market and the competition we face very well.
First, know broadly what the characteristics of the consumers of our products are. That includes studying your tastes, interests and expectations. Second, it is necessary to analyze what our competition does and how it behaves. Still don't know how to specify your specific audience? So, we recommend that you know everything about this very important point by consulting our articles on the target market.
That way, we can differentiate ourselves. It is an intelligent procedure to learn from others and, thus, avoid possible mistakes. If we do the relevant market research, we will have first-hand information about what our competition is doing. How it behaves, what it communicates and how it does it. In short, know what is working and what is not.On the other hand, companies that do not clearly specify their personality and leave it in the hands of their clients may run the risk of not transmitting clear communication related to their mission and values.
Therefore, our recommendation is that you take the time to develop the brand's personality and focus your communication according to its characteristics. Personality is also a communication territory that guides the language and graphic identity of a company. Of course, it is personality that tells us the communication style that a brand will use to interact with its consumers. For example, there are brands that have a jovial and happy personality and, therefore, favor a more informal tone and voice. In contrast, service brands may prefer a more corporate communication style. Whatever the case, the ideal is for the language to be the most conducive to the nature of the audience to which it is addressed. Any discordance in tone will create confusion in the management of a company's branding.