Post by lizaseo11 on Nov 9, 2024 2:38:32 GMT -8
Does your chosen website color scheme meet the desired user response? Do you think the chosen color scheme is the best fit for your website?
Everyone has their favorite colors. And professional designers know that the color scheme of a brand and the site as a whole determines the level of interaction with the user. In this article, we will give 4 recommendations for website color solutions that will improve your interaction with potential clients, as well as 8 examples of the best color solutions.
1. Increase brand awareness
Your website is where your company “lives” on the Internet. This makes it necessary to accurately represent your brand and increase brand awareness to keep users coming back to your site.
In this case, you can't neglect color solutions. According to research, a correctly selected color scheme increases brand recognition by 80% .
Additionally shopify website design, your brand color scheme should match the color scheme of your website itself - this will greatly increase user engagement with your brand wherever they see it in the future.
In turn, a correctly chosen color scheme of the site determines its attractiveness to visitors - one study showed that 94% of respondents consider web design as a decisive factor in determining the attractiveness of the site.
2. Determine how visitors associate your site
Color is one of the key aspects of a web page that determines its understanding by users. Therefore, one of the mandatory conditions when forming a color scheme for a website is the right color from the point of view of the psychology of user perception . Pay attention to the following scheme:
Website Color Palettes 24
For example, sites that want to communicate their creativity are more likely to choose purple colors, while brands that position themselves as neutral and balanced choose a black and white palette.
The universal solution for most people is blue. This is due, among other things, to the fact that most people note it as the most attractive for themselves. Thus, 57% of men and 35% of women noted that blue is their favorite color:
Website Color Palettes 35
3. Choose the right palette
Another necessity is the correct selection of colors that go together best. The best way to choose the right palette is to familiarize yourself with the basic principles of coloristics .
To choose the right palette, we also recommend evaluating the Coolors.co service . This service is one of the best tools for web designers, allowing the most suitable color palettes based on the service's recommendations and your own preferences.
Website Color Palettes 3
If you want to create a visually attractive and vibrant website design, you can choose the following color schemes:
Website Color Palettes 29
If you want to create a design that is within one color range (monochromatic palette), you can follow these guidelines .
Website Color Palettes 41
Finally, you can use a complementary color palette for your website, which is at the intersection of the monochromatic and analogous palettes outlined above:
Website Color Palettes 27
4. Choose colors that are not in the main palette
Using additional colors that are not part of the standard color scheme allows you to highlight the necessary elements of the page and indicate their importance.
In particular, we are talking about highlighting the most important elements in colors, such as CTA buttons, navigation buttons, user panels, etc.
According to the Consumer Preferences for Color Combinations study , it was found that while consumers tend to prefer color combinations that are within the same color family, they also prefer color combinations that include contrasting colors that draw attention.
This means that one of the conditions for creating a visually appealing design is to use one bright, eye-catching color that is used to highlight individual elements of the page and attract more attention from users.
Please remember that the maximum recommended number of website colors is four:
Main background.
Main text.
The key color of the project.
Hover key color.
It is also possible to use three additional colors - additional project colors, hover colors, and an additional color for notifications and messages.
16 Website Design Examples to Improve User Experience (2018)
1. Mea Chuppa
Website Color Palettes 30
The company's website uses a neutral, monochromatic palette of brown and gray.
Website Color Palettes 31
2. The Big Top
Website Color Palettes 16
This site is a community that specializes in popularizing new startups. They use an unusual, but very attractive to users, color scheme that includes cool tones with an emphasis on warm tones.
Website Color Palettes 21
3. Lake Nona
Website Color Palettes 6
A site providing real estate services. In particular, this site is dedicated to the area located near the lake - accordingly, blue was chosen as one of the main colors. Other colors are neutral:
Website Color Palettes 28
4. LemonStand
Website Color Palettes 10
The e-commerce platform is made in the classic color scheme for the industry. The combination of gray, blue and white is universal, and the yellow color perfectly draws users' attention to the CTA button.
Website Color Palettes 8
5. Mint
Website Color Palettes 36
This is a website for an online financial service - it is not surprising that the use of green and blue shades in this case is entirely justified. Other colors also successfully complement this color scheme, creating an overall perception of the brand as reliable and proven.
Everyone has their favorite colors. And professional designers know that the color scheme of a brand and the site as a whole determines the level of interaction with the user. In this article, we will give 4 recommendations for website color solutions that will improve your interaction with potential clients, as well as 8 examples of the best color solutions.
1. Increase brand awareness
Your website is where your company “lives” on the Internet. This makes it necessary to accurately represent your brand and increase brand awareness to keep users coming back to your site.
In this case, you can't neglect color solutions. According to research, a correctly selected color scheme increases brand recognition by 80% .
Additionally shopify website design, your brand color scheme should match the color scheme of your website itself - this will greatly increase user engagement with your brand wherever they see it in the future.
In turn, a correctly chosen color scheme of the site determines its attractiveness to visitors - one study showed that 94% of respondents consider web design as a decisive factor in determining the attractiveness of the site.
2. Determine how visitors associate your site
Color is one of the key aspects of a web page that determines its understanding by users. Therefore, one of the mandatory conditions when forming a color scheme for a website is the right color from the point of view of the psychology of user perception . Pay attention to the following scheme:
Website Color Palettes 24
For example, sites that want to communicate their creativity are more likely to choose purple colors, while brands that position themselves as neutral and balanced choose a black and white palette.
The universal solution for most people is blue. This is due, among other things, to the fact that most people note it as the most attractive for themselves. Thus, 57% of men and 35% of women noted that blue is their favorite color:
Website Color Palettes 35
3. Choose the right palette
Another necessity is the correct selection of colors that go together best. The best way to choose the right palette is to familiarize yourself with the basic principles of coloristics .
To choose the right palette, we also recommend evaluating the Coolors.co service . This service is one of the best tools for web designers, allowing the most suitable color palettes based on the service's recommendations and your own preferences.
Website Color Palettes 3
If you want to create a visually attractive and vibrant website design, you can choose the following color schemes:
Website Color Palettes 29
If you want to create a design that is within one color range (monochromatic palette), you can follow these guidelines .
Website Color Palettes 41
Finally, you can use a complementary color palette for your website, which is at the intersection of the monochromatic and analogous palettes outlined above:
Website Color Palettes 27
4. Choose colors that are not in the main palette
Using additional colors that are not part of the standard color scheme allows you to highlight the necessary elements of the page and indicate their importance.
In particular, we are talking about highlighting the most important elements in colors, such as CTA buttons, navigation buttons, user panels, etc.
According to the Consumer Preferences for Color Combinations study , it was found that while consumers tend to prefer color combinations that are within the same color family, they also prefer color combinations that include contrasting colors that draw attention.
This means that one of the conditions for creating a visually appealing design is to use one bright, eye-catching color that is used to highlight individual elements of the page and attract more attention from users.
Please remember that the maximum recommended number of website colors is four:
Main background.
Main text.
The key color of the project.
Hover key color.
It is also possible to use three additional colors - additional project colors, hover colors, and an additional color for notifications and messages.
16 Website Design Examples to Improve User Experience (2018)
1. Mea Chuppa
Website Color Palettes 30
The company's website uses a neutral, monochromatic palette of brown and gray.
Website Color Palettes 31
2. The Big Top
Website Color Palettes 16
This site is a community that specializes in popularizing new startups. They use an unusual, but very attractive to users, color scheme that includes cool tones with an emphasis on warm tones.
Website Color Palettes 21
3. Lake Nona
Website Color Palettes 6
A site providing real estate services. In particular, this site is dedicated to the area located near the lake - accordingly, blue was chosen as one of the main colors. Other colors are neutral:
Website Color Palettes 28
4. LemonStand
Website Color Palettes 10
The e-commerce platform is made in the classic color scheme for the industry. The combination of gray, blue and white is universal, and the yellow color perfectly draws users' attention to the CTA button.
Website Color Palettes 8
5. Mint
Website Color Palettes 36
This is a website for an online financial service - it is not surprising that the use of green and blue shades in this case is entirely justified. Other colors also successfully complement this color scheme, creating an overall perception of the brand as reliable and proven.